Indian businesses flourish during Diwali as everyone wants to indulge their family and themselves with gifts galore. The discounts on almost everything and a strong intent to buy ensures that everyone goes home happy. But do the rules change if you have an online store? Not really, just make a few adjustments and you can launch a discount on your website or app hosted on VistaShopee.
The festive season is the time to sell more products than normal. See if your products are fit to be gifted or you can add something to make it the perfect gift.
If you are already selling home décor, see if you can include lighting or include fancy lighting just for the season.
But keep these points in mind if you’re expanding your product range just before Diwali. As these products are easy to procure, easy to transport, and cost-effective.
It’s a quick way to attract new customers and also entice existing ones. This also helps you with reducing the cart abandonment rate. You can also bundle the slow-moving products along with fast-moving ones. Remember to create a banner on your website, social media handles, and app to inform old and new customers.
If you’ve made up your mind on having a sale, ensure you create a buzz around it on your social media channels as well. Apart from announcing the sale, you can also run contests, use dedicated hashtags and announce the winners.
When you’re boosting your sales, you cannot afford to have a lazy customer support. Pep up to deal with more customer queries, grievances, and quick replies.
Ensure your payment gateway accepts the most preferred methods of payment like credit cards, debit cards, and e-wallets.
You can inform your existing customers and prospective customers about the sale via emails. Ensure you use this tool to detail out the discounts and offers.
Ensure your homepage and most other pages highlight the deals you want to offer. You can add themes, banners, and other elements to give your online store a festive feel. Most pages should have a mention or banner talking about the discounts. You can even add a Diwali Blog.
We all love surprises; you can include a surprise with every delivery. It could even be a discount voucher for the next purchase or a small gift.
The backend of VistaShopee is very robust and built to host multiple online stores. So, as an online business owner, you can create the offer of your dream.
-You can reduce the price by a certain amount or percentage or even change the discount depending on the cart value, total invoice, or even invoice minimum value can be a parameter for discounts.
-You even have the flexibility to offer a different percentage discount for different types of products.